Erdington Academy hosted a pop‑up boutique to dress 60 students for prom – completely free of charge – in what has become one of the most meaningful events of the school calendar.
Open to students who may otherwise struggle to afford a dress or suit, the boutique transformed the main hall after school on Monday 20 April, giving students the chance to browse with friends and family in a relaxed, celebratory atmosphere.
Associate Assistant Principal, Miss Logan, said it was a privilege to witness.
“Watching students looking through rails of donated dresses and suits with their parents and friends beside them, you could feel the excitement building. There was laughter, a real buzz in the room, and that wonderful moment when a student found the outfit and their whole face lit up.
“Our Prom Pop‑Up has become one of the most meaningful highlights in our KS4 calendar. For many of our students and their families, choosing a suit or dress isn’t just about the outfit – it’s about feeling seen, valued, and able to step into prom with confidence.”
The event is in its third year and was organised by the academy’s Parent, Teacher and Family Association (PTFA), which secured more than one hundred high‑quality donations from the charity Madrina. It supports families by removing the financial pressures associated with prom.
The charity’s founder Stephanie Lakin said: “It’s no mean feat turning the sports hall into a prom boutique. The squeals of delight are something I wish we could bottle. There is such a great buzz amongst pupils hyping each other up and complimenting each other. It’s truly a magical experience.”
These donations were further boosted by generous contributions from staff at The Belfry Hotel and Resort, which has a strong partnership with the school through the Birmingham Hospitality Project.
“As a school, we’re proud to remove barriers and make sure every young person gets to experience this milestone without worry or pressure,” Miss Logan added.
“Prom should be a celebration of who they’ve become. Helping to reduce the practical barriers that can make attending feel out of reach really matters – because our students matter. As a community, we want every young person to feel supported and proud on a night they’ll remember for years.”
Erdington Academy’s prom will take place on June 24.
